These dudes are geeked out totally and completely.... There is no coming back. They've od'ed on the acid that is vintage computing. This is a great example of a very specific Niche Market. You would need to do some amount of involved keyword research before exploiting it. It would be very difficult for an IM'er, not interested in vintage computing to compete in this market. The sites ranking for the below keywords are mostly sites and blogs created and maintained by individuals with a passion for vintage computing, not just the hardware, but the concept. They take it seriously, and it's more than just a hobby to them.... They are indeed, purveyors of forgotten technologies antiquated by time and purpose. They find passion in vintage "laptops" weighing over 20 pounds. Let's just say it's a very specific niche for the brave internet marketer to explore.
However, what makes it interesting for the IM'er is the data we can pull from Google on this niche:
buy vintage computer=1.3million broad/ 24,700 exact
order vintage computer online=4.8million broad/0 exact
vintage computer washington d.c.=258k broad/1 exact
buy antique computer=too narrow, antique desks populate this keyword, not antique pc's
buy antique pc=1.9million broad/1 exact
buy vintage mac=3.4million/3300 exact
Although most of the sites ranking on the top SERP's tend to be ones run by those very same geeks, what's interesting is that not many are using long tail keyword phrases in their SEO/SEM strategy. While it would be foolish to compete using broad match in this niche, there are some very attractive long tail's just waiting to be exploited. Take the keyword "buy vintage mac". Enough people are searching this keyword for 3300 other competing pages to be present using that specific keyword phrase. Who would want to buy a vintage mac.... who would search for that term? Someone with money ready to buy one for whatever their reason may be, that's who. If you consider yourself an IM'er, then it should be no problem whatsoever ranking for this long tail keyword. What could an IM'er do with this little bit of keyword research?
1) Use the specific keyword phrase "buy antique mac" on a blog devoted to, of course, "antique mac's". If it's a site you're hosting and not a free web 2.0 property, you can add in eBay Auctions to your Website with this little gem from http://www.phpbay.com it'll scour ebay for you and dish out relevant auctions on that very same keyword. Throw in some video of vintage mac tv commercials, if you can find them, to further entice prospective customers.... And a pair of eyes is just one click away from becoming a customer.
2) Research the keyword further and dig into sites with tips on how to buy vintage mac's, what to look out for when buying vintage mac's, vintage mac replacement parts, vintage mac accessories, maybe even vintage mac magazines. Hand over your research ideas to a ghostwriter and have a "How to Buy Vintage Mac's" ebook written. And sell it.
3) Build an email list of devoted "buy vintage mac" customers and send out a monthly newsletter full of quality content with value to them, then exploit the list occasionally by running lateral sales and services promotions.
4) Build as many Squidoo, wetpaint, weebly, zimbio, etc. properties as you can related to this topic and use them as feeder sites to your money page.
Will you get rich off this niche? Probably not. But you could exploit it to the extent that it generates an easy $50 - $200 in sales a month without really putting that much effort into it, allowing it to be yet another stream of revenue flowing to you.
How to Find Out If You Product Will Sell
Would you like to know how to check how many times your keyword term has been used by online browsers in a month? Would you like to know if the product you want to sell as affiliate will actually find some buyers? There are several ways to give you an idea about the previous sales of a given product, and help you to know if you have a good chance or not to sell the product yourself. Please note, however, that there isn't a 100% definite recipe to know in advance if a product will sell or not. If there were, all the companies would use it and their stock would be sold out every single day. These techniques are used by internet marketers to have a fair estimate and let them know how a product has done so far. The first thing you need to do is gather some relevant keywords based on the name and type of product that you want to sell. You are going to use those keyword for the site where you are going to host the product. It could be a website, a blog, a Squidoo lens or a landing page. It doesn't matter what platform you are going to use at this time; what really matters are the focused keywords you are going to use to be able to stand the competition as well as represent your product best. To find out about what are the best keywords to use, you need to run them in a keyword search tool and look how many times that keyword phrase or "term" has been used in a search on a monthly basis. This will let you know if your "search term" (keyword) has any search volume (if people are using that term to find what you are selling). If there isn't any search term volume, you might want to change you keyword phrase with terms that are more searched for. You need to repeat the process until you find the right keyword term with a decent search volume.
This is the very first thing you should do when looking to selling a product. If you want to sell a digital product from ClickBank, you should check what sells right from the ClickBank site. There is a number called the "gravity number" which is the percentage of sales for that month. The higher the number the better the sales. There is also a "referred number" that will show you the affiliate participation. This number indicates the percentage of sales generated by other affiliates selling the product. For example if the number is 80 it means that 80% of the sales were generated by affiliates and 20% by the merchant. As you look at those numbers, remember also that the higher the number, the higher the completion you will run into. Following these simple technique checks will help you to focus on products that sell and be aware of your competition. Sylviane Nuccio is an Article Marketing Expert at Wealthy Affiliate where we teach Internet Marketers to succeed online.
This is the very first thing you should do when looking to selling a product. If you want to sell a digital product from ClickBank, you should check what sells right from the ClickBank site. There is a number called the "gravity number" which is the percentage of sales for that month. The higher the number the better the sales. There is also a "referred number" that will show you the affiliate participation. This number indicates the percentage of sales generated by other affiliates selling the product. For example if the number is 80 it means that 80% of the sales were generated by affiliates and 20% by the merchant. As you look at those numbers, remember also that the higher the number, the higher the completion you will run into. Following these simple technique checks will help you to focus on products that sell and be aware of your competition. Sylviane Nuccio is an Article Marketing Expert at Wealthy Affiliate where we teach Internet Marketers to succeed online.
